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Asahi Breweries' 500,000 yen whisky

TOKYO, Japan - Asahi Breweries Ltd. announced Sept. 26, 2014, that it will release 700 bottles of "The Nikka 40 Years Old" whisky, priced for 500,000 yen each, to commemorate the 80th anniversary of the founding of Nikka Whisky Distilling Co.

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Brewers release new 'happoshu' sparkling beer products

TOKYO, Japan - Major Japanese brewers release new "happoshu" low-malt sparkling beers with no purine or sugar content in Tokyo on Sept. 2. From left are Tanrei Platinum Double by Kirin Brewery Co., Oishii Zero by Suntory Liquors Ltd. and Asahi Super Zero by Asahi Breweries Ltd.

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Asahi Breweries President Koji

TOKYO, Japan - Akiyoshi Koji, president of Asahi Breweries Ltd., holds a press conference in Tokyo to promote new products on Jan. 8, 2013.

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Ex-Asahi Breweries President Higuchi dies

TOKYO, Japan - File photo taken in June 1999 shows former Asahi Breweries Ltd. President Hirotaro Higuchi (L) handing a report of the Economic Strategy Council as its chief to Prime Minister Keizo Obuchi. Higuchi, who launched the brewer's mega-hit beer Asahi Super Dry in 1987, died of acute cardiac failure at a hospital in Tokyo on Sept. 16, 2012. He was 86.

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Ex-Asahi Breweries President Higuchi dies

TOKYO, Japan - File photo taken in September 2001 shows former Asahi Breweries Ltd. President Hirotaro Higuchi. Higuchi, who launched the brewer's mega-hit beer Asahi Super Dry in 1987, died of acute cardiac failure at a hospital in Tokyo on Sept. 16, 2012. He was 86.

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New server fills cup with beer from bottom

OSAKA, Japan - A woman fills cups with beer from the bottom in Nishinomiya, Hyogo Prefecture, on April 5, 2012, using a new Asahi Breweries Ltd. server.

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Asahi Breweries to promote Izumiya to president

TOKYO, Japan - Naoki Izumiya, senior managing director of Asahi Breweries Ltd., speaks at a news conference in Tokyo on Feb. 8, 2010, after being nominated as the successor to President Hitoshi Ogita, who will become chairman. Izumiya will assume the presidency at a board meeting March 26.

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Asahi aiming for 1.6 tril. yen in sales by 2012

TOKYO, Japan - Hitoshi Ogita, president of Asahi Breweries Ltd., briefs reporters on the company's long-term business plan during a press conference in Tokyo on Dec. 1, 2009. Ogita said the company is aiming to increase sales to 1.6 trillion yen in its 2012 business year as it looks to growth in Asia and other overseas beverage markets amid saturated demand at home.

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Asahi Breweries seeking to quadruple overseas sales to 200 bil. yen

TOKYO, Japan - Asahi Breweries President Hitoshi Ogita speaks during a recent interview with Kyodo News in Tokyo. Asahi Breweries Ltd. will seek to quadruple its annual overseas sales from 50 billion yen at present to 200 billion yen through aggressive mergers and acquisitions, Ogita said.

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Fukuchi becomes new head of NHK, faces bumpy road amid scandals

TOKYO, Japan - New NHK President Shigeo Fukuchi speaks at a news conference in Tokyo on Jan. 25. Fukuchi, former adviser of Asahi Breweries Ltd., is the first head of NHK, officially called Japan Broadcasting Corp., to hail from outside the public broadcaster in about 20 years.

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Fukuchi becomes new NHK head

TOKYO, Japan - Former Asahi Breweries Ltd. adviser Shigeo Fukuchi (file photo) became president of public broadcaster NHK on Jan. 25. Fukuchi is the first head of NHK, officially called Japan Broadcasting Corp., hailing from the outside in about 20 years. He succeeded Genichi Hashimoto, who stepped down Jan. 24 to take responsibility for the insider stock trading scandal, for a three-year term.

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Asahi Breweries' Fukuchi elected NHK president

TOKYO, Japan - Asahi Breweries Ltd. adviser Shigeo Fukuchi speaks during a news conference on Dec. 25 after the management committee of Japan Broadcasting Corp., known as NHK, decided earlier in the day to appoint him as the new NHK president, replacing Genichi Hashimoto whose three-year term expires in January.

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Asahi Breweries to train farmers to grow safe food in China

LAIYANG, China - This photo shows a farm Asahi Breweries Ltd. runs in Laiyang, Shandong Province, China. The Japanese company will open a facility to train farmers at the farm, as part of efforts to disseminate know-how on the production of safe food in China, officials of the Japanese brewer said on Oct. 21.

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Asahi Breweries gets around 300 orders for 1 mil. yen brandy

TOKYO, Japan - In this file photo a woman holds up a 700-milliliter bottle of 'Louis XIII Black Pearl' French brandy with a price tag of 1 million yen. Asahi Breweries Ltd. said on March 8 it has received reservation orders for nearly 300 bottles of 'Louis XIII Black Pearl.' produced by the Remy Cointreau Group.

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Asahi Breweries to buy 10% stake in Kagome to form business tie-up

TOKYO, Japan - Kagome Co. President Koji Yoshioka (L) and Asahi Breweries Ltd. President Hitoshi Ogita attend a news conference in Tokyo on Feb. 6 after the two companies agreed to form a capital and operational alliance that will make Asahi the biggest shareholder in Kagome.

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Asahi Breweries names Asahi Soft Drinks chief Ogita as new president

TOKYO, Japan - Hitoshi Ogita, president of Asahi Soft Drinks, speaks at a press conference in Tokyo on Feb. 10 after being appointed to succeed Koichi Ikeda as president of Asahi Breweries Ltd.

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Yahoo Japan to put up 1st full-page ad on Web site

TOKYO, Japan - Yahoo Japan Corp. will for the first time put up a full-page advertisement for a new product on its Web site from June 16 to 30, in association with Asahi Breweries Ltd., Japan's leading Internet portal said June 14.

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Brewery execs attend campaign against happoshu tax hike

TOKYO, Japan - Top executives of Japan's four largest breweries -- Kirin Brewery Co., Asahi Breweries Ltd., Sapporo Breweries Ltd. and Suntory Ltd. -- gather Dec. 6 at Tokyo's Ebisu Garden Place to petition government plans to increase the tax on ''happoshu,'' an increasingly popular low-malt, beer-like beverage in Japan.

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Kyowa Hakko to sell liquor operations to Asahi Breweries

TOKYO, Japan - Koichi Ikeda (L), president of Asahi Breweries Ltd., and Tadashi Hirata, president of Kyowa Hakko Kogyo Co., a fermented-chemical manufacturer, speak at a press conference in Tokyo on Feb. 18. They said Kyowa will sell its alcoholic beverage operations to Asahi for 20 billion yen.

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Ikeda to become president of Asahi Breweries on Jan. 5

TOKYO, Japan - Three top executives of Asahi Breweries Ltd. sit for a news conference in Tokyo on Dec. 19. (From L to R) President and chief operating officer Shigeo Fukuchi, Chairman and chief executive officer Yuzo Seto, and Senior Managing Director Koichi Ikeda. On Jan. 5 next year, Ikeda will succeed Fukuchi as president and COO. Fukuchi will succeed Seto who will serve as an adviser with a seat on the board of directors.

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Koizumi appoints policy advisers for economy, urban affairs

TOKYO, Japan - Prime Minister Junichiro Koizumi (C), flanked by Toru Makino (L) and Hirotaro Higuchi (R), poses for photographers at the prime minister's official residence in Tokyo on Sept. 3. Koizumi appointed Higuchi, honorary chairman of Asahi Breweries Ltd., and Makino, former administrative vice minister of the Construction Ministry, to advise him on policies related to the economy and urban affairs.

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Asahi Breweries' Higuchi to chair Osaka bourse

OSAKA, Japan - File photos show Hirotaro Higuchi (L), honorary chairman of Asahi Breweries Ltd., and Taichi Sakaiya (R), former head of the Economic Planning Agency. Higuchi will be appointed as chairman of the Osaka Securities Exchange, which is to become a publicly traded company April 1. Sakaiya will be named a board member of the new entity.

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Beaujolais Nouveau arrives in Japan

NARITA, Japan - A customs officer conducts a customs-clearance examination of bottles of Beaujolais Nouveau at Narita airport on Nov. 11. The 2000 vintage of Beaujolais Nouveau is to be unsealed worldwide Nov. 16. According to Asahi Breweries Ltd., imports are likely to reach 6.36 million bottles, 4% more than the shipments of the previous year's vintage brought into Japan.

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TV personality Mikuni dies at 79

TOKYO, Japan - Photo dated March 1986 shows TV personality Ichiro Mikuni, who died Sept. 15 of a malignant lymphoma at a Tokyo hospital at the age of 79. A native of Nagoya, Mikuni entered broadcasting while working in the sales department of Asahi Breweries Ltd. He went on to become a popular emcee on TV shows of Nippon Television Network Corp. and was also known as an actor and essayist.

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Nasdaq Japan Club holds 1st meeting

TOKYO, Japan - Masayoshi Son (R), president of Softbank Corp., Frank Zarb (C), chairman of the National Association of Securities Dealers (NASD) of the United States, and Hirotaro Higuchi, honorary chairman of Asahi Breweries Ltd., shake hands at a news conference at a Tokyo hotel Oct. 12. They were briefing reporters on the inaugural meeting of a corporate club set up to prepare for the start of Nasdaq Japan, the Japanese version of the technology-laden U.S. equity market.

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Asahi Breweries "Dare to Bottle" promotional tool

As part of its efforts to expand sales of beer for business use, Asahi Breweries will launch a nationwide "Dare to Bottle" sales promotion program for bottled beer at restaurants. The idea is to promote the value of drinking beer in small groups or at one's own pace, other than at banquets, mainly to young people. The company will provide promotional tools such as posters for in-store use. Based on the results of tests conducted at about 10 stores in Tokyo, the company plans to expand the program nationwide. "Dare to bottle" is used as a keyword to make consumers reaffirm the value of bottled beer. In addition to the need to toast with a large group of people and the need to have a good time, it also emphasizes the value of communicating with friends by pouring a bottle and drinking at one's own pace. Photo taken on June 5, 2019, location unknown, credit: Nikkan Kogyo Shimbun / Kyodo News Images

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Ikeda to become president of Asahi Breweries on Jan. 5

TOKYO, Japan - Three top executives of Asahi Breweries Ltd. sit for a news conference in Tokyo on Dec. 19. (From L to R) President and chief operating officer Shigeo Fukuchi, Chairman and chief executive officer Yuzo Seto, and Senior Managing Director Koichi Ikeda. On Jan. 5 next year, Ikeda will succeed Fukuchi as president and COO. Fukuchi will succeed Seto who will serve as an adviser with a seat on the board of directors.

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Asahi Breweries names Asahi Soft Drinks chief Ogita as new presi

TOKYO, Japan - Hitoshi Ogita, president of Asahi Soft Drinks, speaks at a press conference in Tokyo on Feb. 10 after being appointed to succeed Koichi Ikeda as president of Asahi Breweries Ltd. (Kyodo)

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Asahi Breweries to buy 10% stake in Kagome to form business tie-

TOKYO, Japan - Kagome Co. President Koji Yoshioka (L) and Asahi Breweries Ltd. President Hitoshi Ogita attend a news conference in Tokyo on Feb. 6 after the two companies agreed to form a capital and operational alliance that will make Asahi the biggest shareholder in Kagome. (Kyodo)

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Asahi Breweries gets around 300 orders for 1 mil. yen brandy

TOKYO, Japan - In this file photo a woman holds up a 700-milliliter bottle of 'Louis XIII Black Pearl' French brandy with a price tag of 1 million yen. Asahi Breweries Ltd. said on March 8 it has received reservation orders for nearly 300 bottles of 'Louis XIII Black Pearl.' produced by the Remy Cointreau Group. (Kyodo)

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Asahi Breweries to train farmers to grow safe food in China

LAIYANG, China - This photo shows a farm Asahi Breweries Ltd. runs in Laiyang, Shandong Province, China. The Japanese company will open a facility to train farmers at the farm, as part of efforts to disseminate know-how on the production of safe food in China, officials of the Japanese brewer said on Oct. 21. (Kyodo)

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Asahi Breweries seeking to quadruple overseas sales to 200 bil. y

TOKYO, Japan - Asahi Breweries President Hitoshi Ogita speaks during a recent interview with Kyodo News in Tokyo. Asahi Breweries Ltd. will seek to quadruple its annual overseas sales from 50 billion yen at present to 200 billion yen through aggressive mergers and acquisitions, Ogita said. (Kyodo)

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Asahi beer to advertise G-7 Summit in label

Asahi Breweries Ltd. executive Minoru Hosaka (L) and Mie Gov. Eikei Suzuki hold a can of the brewer's megahit product Asahi Super Dry on Nov. 24, 2015, at the prefectural government offices in Tsu in western Japan, to unveil a new label on the product, featuring the word "Iseshima Summit," its scheduled dates and an illustration of Kashikojima Island, where the Group of Seven Summit will take place in May 2016. The products carrying the label will go on sale the following month. (Kyodo) ==Kyodo

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Suntory sues Asahi for infringing nonalcoholic beer patent

Photo shows a can of nonalcoholic beer-flavored drink produced by Suntory Holdings Ltd. The company said on March 10, 2015, it filed a lawsuit against Asahi Breweries Ltd. with the Tokyo District Court in January to seek the suspension of sales and production of nonalcoholic beer-flavored drinks, claiming Asahi infringed a Suntory patent on the products. (Kyodo) ==Kyodo

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Premium Scotch whisky 50 years old to sell for 1.62 mil. yen

Asahi Breweries Ltd. takes the wraps off the 50-year-old premium Scotch whisky "Glen Grant 50" in Tokyo on Feb. 5, 2015, ahead of its limited sale of 10 bottles for 1.62 million yen each from March 17. (Kyodo) ==Kyodo

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Asahi Breweries to release 50-year-old premium Scotch whisky

Asahi Breweries Ltd. unveils a bottle of the 50-year-old premium Scotch whisky "Glen Grant 50" in Tokyo on Feb. 5, 2015, ahead of its limited sale of 10 bottles for 1.62 million yen each from March 17. (Kyodo) ==Kyodo

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Asahi Breweries becomes 'gold partner' for 2020 Olympics in Tokyo

Former Japanese Prime Minister Yoshiro Mori (R), head of the organizing committee for the 2020 Summer Olympic and Paralympic Games in Tokyo, shakes hands with Akiyoshi Koji, president of Asahi Breweries Ltd., on Jan. 27, 2015, after signing a "gold partner" agreement. The contract has made Asahi the second top sponsor for the Games. (Kyodo) ==Kyodo

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Asahi Breweries to release Olympic beer without Games emblem

Undated photo shows designs of a limited edition of Asahi Breweries Ltd.'s Super Dry canned beer to be released on Nov. 4, 2015, in commemoration of the 2020 Tokyo Olympic and Paralympic Games. The company removed Tokyo's Olympic emblem from the designs after it was withdrawn due to allegations of plagiarism. (Kyodo) ==Kyodo

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Fukuchi becomes new head of NHK, faces bumpy road amid scandals

TOKYO, Japan - New NHK President Shigeo Fukuchi speaks at a news conference in Tokyo on Jan. 25. Fukuchi, former adviser of Asahi Breweries Ltd., is the first head of NHK, officially called Japan Broadcasting Corp., to hail from outside the public broadcaster in about 20 years. (Kyodo)

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Fukuchi becomes new NHK head

TOKYO, Japan - Former Asahi Breweries Ltd. adviser Shigeo Fukuchi (file photo) became president of public broadcaster NHK on Jan. 25. Fukuchi is the first head of NHK, officially called Japan Broadcasting Corp., hailing from the outside in about 20 years. He succeeded Genichi Hashimoto, who stepped down Jan. 24 to take responsibility for the insider stock trading scandal, for a three-year term. (Kyodo)

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Asahi Breweries' Fukuchi elected NHK president

TOKYO, Japan - Asahi Breweries Ltd. adviser Shigeo Fukuchi speaks during a news conference on Dec. 25 after the management committee of Japan Broadcasting Corp., known as NHK, decided earlier in the day to appoint him as the new NHK president, replacing Genichi Hashimoto whose three-year term expires in January. (Kyodo)

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Kyowa Hakko to sell liquor operations to Asahi Breweries

TOKYO, Japan - Koichi Ikeda (L), president of Asahi Breweries Ltd., and Tadashi Hirata, president of Kyowa Hakko Kogyo Co., a fermented-chemical manufacturer, speak at a press conference in Tokyo on Feb. 18. They said Kyowa will sell its alcoholic beverage operations to Asahi for 20 billion yen.

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New server fills cup with beer from bottom

OSAKA, Japan - A woman fills cups with beer from the bottom in Nishinomiya, Hyogo Prefecture, on April 5, 2012, using a new Asahi Breweries Ltd. server. (Kyodo)

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Asahi Breweries to promote Izumiya to president

TOKYO, Japan - Naoki Izumiya, senior managing director of Asahi Breweries Ltd., speaks at a news conference in Tokyo on Feb. 8, 2010, after being nominated as the successor to President Hitoshi Ogita, who will become chairman. Izumiya will assume the presidency at a board meeting March 26. (Kyodo)

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Asahi Breweries' 500,000 yen whisky

TOKYO, Japan - Asahi Breweries Ltd. announced Sept. 26, 2014, that it will release 700 bottles of "The Nikka 40 Years Old" whisky, priced for 500,000 yen each, to commemorate the 80th anniversary of the founding of Nikka Whisky Distilling Co. (Kyodo)

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Brewers release new 'happoshu' sparkling beer products

TOKYO, Japan - Major Japanese brewers release new "happoshu" low-malt sparkling beers with no purine or sugar content in Tokyo on Sept. 2. From left are Tanrei Platinum Double by Kirin Brewery Co., Oishii Zero by Suntory Liquors Ltd. and Asahi Super Zero by Asahi Breweries Ltd. (Kyodo)

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Imperial conferment of decorations

Former Asahi Breweries Ltd. CEO Hitoshi Ogita (L) delivers a speech in front of Japanese Emperor Naruhito during a ceremony for conferment of grand cordons at the Imperial Palace in Tokyo on July 31, 2020. Attendees wear face masks amid the novel coronavirus pandemic. (Pool photo)

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Imperial conferment of decorations

Japanese Emperor Naruhito (2nd from L) confers the Grand Cordon of the Order of the Rising Sun to former Asahi Breweries Ltd. CEO Hitoshi Ogita at the Imperial Palace in Tokyo on July 31, 2020. Attendees wear face masks amid the novel coronavirus pandemic. (Pool photo)

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Asahi Breweries president

Asahi Breweries Ltd. President Kenichi Shiozawa speaks to the media in Tokyo on Dec. 17, 2019. (Kyodo) ==Kyodo

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Asahi Breweries president

Asahi Breweries Ltd. President Kenichi Shiozawa gives an interview in Tokyo on April 9, 2019. (Kyodo) ==Kyodo